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Once you HAVE
decided, lets move on to planning the site's navigation. How many pages ? What content ?
What will be the flow ? Where is the content going to come from ?
Put the number of pages, the basic flow, the content for the pages, etc. all
on a separate file or even on paper. Spend some time thinking on what you would like to
see ( from the visitor's perspective) to be convinced that the product is worth
buying, or even trying. Neat navigation and easy flow are always going to help.
Here is where we get to state the Internet's Most Oft repeated Cliché -
"Good looks for the site is important, but Content
is King !" One thing that we can never emphasize enough is the
importance of content in any e-marketing. You might have a class product but unless you
put its strengths through in words in an appealing manner, you are leaving closure of
sales to chance.
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Now here is
where you might be wondering: "Why do I
want to worry about the
content?" the Merchant will take care of that, right ?
Well, in most cases, YES ! But here, allow us to digress from the topic and
share with you one of the secrets that are known only to experienced
Affiliates !
Amazing as it sounds, as you start
spending more time on the net searching for products for affiliate marketing, you will
come across a few products that look good, but have not been marketed well by their
own publisher. Now this is a FLIP, because most sites do a good job of marketing products
which are not so useful or reliable or really worthwhile.
For these specific products, you will see hardly any content and will notice that
not enough pain has been taken to describe the product, its features, etc. You will notice
that the merchant's site itself has a lot of Don'ts of e-selling websites (described in
the next chapter). |
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