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STEP 6 - Test your Site
One would have thought that
this would be a normal thing for all webmasters to do after uploading their site. Hardly
worth making it a Step for website development.
Well, all we can say is - Please Do Test all the links in all the pages of your
website. It sounds like a lot of pain, but take our word on this one. Do it.
A website with a few links leading to 404 errors or missing images within the pages
create an impact of an amateur at work, and when one are trying to sell, one has to come
across as an expert.
Testing is EXTRA important for an affiliate marketing website because you will get
your credit for a sale only through the link that your affiliate merchant will provide you
with, when you sign up.
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Mess
up with that and you end up only sending traffic to the merchant's site and not get any credit for
any resultant sale. Also, only because of a few incorrect links, in the long run you might
give up on a perfectly good idea/product. You are also going to carry the incorrect
impression that there was something wrong in product selection or your marketing effort.
This would hence effect your future decisions as well. How much worse can it get ?
Make sure that you budget enough time for testing each link, specially your
affiliate links. If possible, get friends to help in some spare time. A fresh mind always
tests better !
At this stage you have your Site Uploaded and Tested. Now what
you need to learn (though you will learn a lot through experimenting
yourself) are the various ways you would be able to market and promote
your website. Your personal contacts and your address book can only
get you so much traffic - and most of this will not get you sales, so
you need to focus and learn other ways of getting meaningful traffic
to your website. The next few chapters will tell you exactly how to do
that.
END OF CHAPTER |
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