eCashMaker - Step By Step guide to make money on the Internet

Directory Listings:

Apart from inclusion in the search engines, you could also register in the directories. A directory listing is a web database with a categorized list of web sites where sites are categorized by subject. These are best used for searching when searching for general topics. So it also makes sense to make sure that your websites are also listed on the Directories in case someone is searching for what you want to promote !

The following link has a list of many FREE directories you could submit to:
www.kwebmarketing.com/directory-listings.htm
There are also paid directories in the market. The biggest one would obviously be Yahoo.

Yahoo Directory - Yahoo charges an incredible $300 per year for inclusion into its directory with NO guarantee of inclusion! More details are available at http://docs.yahoo.com/info/suggest/

Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

Search Engine Optimisation is about making your website Search Engine friendly so that it appears amongst the first few results on a Search Engine search. What is important however, is to make sure that one tries only the legal and ethical ways.

SEO is an acronym for “Search Engine Optimisation”. Search engine optimisation is a process of crafting a site's content so that the site gets high rankings in the various search engines (both the site and individual pages), and includes tailoring on-page text (such as headlines and subtitles) as well as choosing the proper keywords for a page's meta tags. A form of online marketing, SEO/SEM is the process of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases.

Trying to explain how SEO/SEM works would be beyond the scope of this Ebook. However, we will try to provide you with some resources which will help you learn about these in the following page.

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