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What makes it
great for Affiliate Marketing is that someone who has
searched for your product is already qualified when they come to your site, which is
selling the product they're looking for.
And also - you pay only per click, which means you pay only for every
unique visitor on your website. Which makes it so much better than the
banners where you would end up paying just for banner display without
any guarantee about its performance.
The biggest PPC providers would be:
1. Google
2. Overture
3. Kanoodle
4. FindWhat
Discussing PPC (Pay Per Click) beyond this would be beyond the Scope
of this EBook. But we would like to help you understand more about PPC
with some resources and links ! |
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The
following site provides a lot of information about how to start,
manage and derive the best out of a Goolge PPC campaign:
adwords.google.com/select/index.html
And this link could explain a
lot about how Overture works in its PPC model:
www.content.overture.com/d/USm/ays
It is a known fact on the
Internet that approximately 80% of the Search Traffic is controlled by
Google which means it would probably be a good bet to start your PPC
exercise with Google and expand to the rest later once you are
comfortable with how it works.
We strongly urge all affiliates to try PPC as one of their promoting
options, if not the primary option. In the last few years many
Affiliates have made it big through this medium - and as Affiliate
Marketing finally enters India through AffiliateCurry, you find
yourself with a unique first mover advantage - only if you move fast !
The following are some commercial resources on Google PPC, in case you
want to learn more about experiences and strategies !
www.masteringadwords.com
www.kwebmarketing.com/ppc-books.htm
Now, let us move on the 2nd
Chapter on Web Promotions.
END OF CHAPTER |
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