1. Newsletter subscription
2. Site membership
3. Sales pitch for a product or service
4. Product information
5. Trial offer/membership
How are Leads generated?
Customers will complete a form that
asks for their name, address and other information including some demographic data
followed by an opt-in check box. You could also opt for a double opt-in process.
Double Opt-In
: Requires the user to
first provide their e-mail address and/or other data at sign-up. Second step involves
sending e-mail to the provided address asking the user to confirm their interest (double
opt-in)Double opt-in protects you especially if you have a "Tell A Friend"*
feature in the sign-up process. Tell a Friend feature allows the user to refer another who
is also interested in your product or service.
END OF CHAPTER |